life.art.commerce. The Blog

Commerce. Quincy Jones and Audemars Piguet

In commerce. on January 30, 2011 at 4:29 pm

Le Brassus (Switzerland) – On the eve of the traditional Swiss watch industry vacation, a very special guest and above all a longtime friend came to salute the remarkable work of the watchmakers in the Manufacture Audemars Piguet. During his visit, the legendary multi-talented artist, trumpeter, composer and producer Quincy Jones, discovered the manufacturing secrets of Audemars Piguet timepieces and in particular those of the watch bearing his name, the Millenary Quincy Jones, which was presented at the SIHH 2010.

Before the workshop tour, Audemars Piguet Art Director Octavio Garcia recalled the fruitful work undertaken with the famous musician in creating the Millenary Quincy Jones, a watch featuring resolutely contemporary lines and a sophisticated design playing on nuances and subtle contrasts between brilliant and satin-polished surfaces echoing the notes on the keyboard of a piano, an instrument dear to the artistís heart.

For several years, Audemars Piguet and this exceptional individual have been associated in developing ìProject Qî, aimed at raising political and public awareness of young peopleís need for self-expression and the means that must be provided to ensure they fulfil their true potential. The cornerstone of ìProject Qî is the ìQ Prizeî, an international award presented by Audemars Piguet and honouring a public figure or social organisation having played a central role on behalf of children. Through his Quincy Jones Foundation, the artist is also committed to helping children by improving their well-being, their health and their dignity. The new Millenary Quincy Jones watch will contribute to raising funds for this foundation.

In speaking of the man behind the foundation, Audemars Piguet CEO Philippe Merk said: Quincy Jones is not only an amazing artist and a daring entrepreneur, but above all a man with a big heart. One cannot help admiring his career, especially considering the difficulties he encountered during his childhood. He gives us an important life lesson and naturally inspires profound respect.

Via Professionalwatches.com

 

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