life.art.commerce. The Blog

2011 Nike Mag Auction for Michael J. Fox Foundation Raises Over $5.6 Million USD

In life.art.commerce. on September 21, 2011 at 10:50 am

The unveiling and subsequent auction of the Nike MAG was by and large the biggest sneaker event of the year, if not the decade. Working with The Michael J. Fox Foundation for Parkinson’s Research, Nike sold 1500 pairs of the sneaker over a 10 day period, raising a total of $5,695,190.53 USD. Much respect to all who participated.

If you recall, Sergey Brin, co-founder of Google, will be matching this number, so in the end over $11,390,381.10 USD will go to charity as a result of this initiative.

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